The “Anti-Aesthetic” Brand Guide – Build a Brand Without Faking a Look

Don’t want your brand to look like everyone else’s? Good.

This simple guide helps creators who are tired of filters, “perfect” feeds, and trendy content — and just want to show up as themselves.

Whether you're a low-tech dreamer, artist, or beginner building something real, this is for you.

What’s Inside:
✅ 5 clear steps to define your honest brand style
✅ “Messy style” posting ideas that work without filters
✅ A feel-first content plan (not a rigid calendar)
✅ Simple, fill-in-the-blank exercises

This is your permission to stop pretending and start creating with purpose.

✔ Instant PDF download
✔ No design skills required
✔ Designed for beginners, artists, and real ones